Intro paragraph :
SEO isn’t dead — but it has changed dramatically. Search engines now use advanced AI, contextual understanding, and user intent, which means old tricks alone won’t cut it. In this post, we’ll explore what’s changed in 2025, what still works, and what you need to focus on to maintain or improve your rankings.
Outline ideas:
- Evolution of search & how AI / LLMs are used by search engines
- Keywords & topic clusters vs old “exact match” tactics
- E‑A-T, content quality, and authority signals
- Technical SEO updates (mobile, Core Web Vitals, structured data)
- Voice / visual search optimization
- Link building in 2025 (quality over quantity)
- Tools & metrics to monitor
- Actionable SEO checklist